Eastern Africa · KEN
Kenya
Capital · Nairobi
Market score
53.3
Transparent breakdown
Market attractiveness score
Weighted composite of eight dimensions. Weights renormalise over dimensions with data, so missing data lowers coverage — never silently scores zero.
Answering different questions
Scores by use case
Source: World Bank WDI · click any figure
Market snapshot
Population
2025 · Fresh
Pop. growth
2025 · Fresh
Urbanisation
2025 · Fresh
Youth %
2025 · Fresh
GDP
2025 · Fresh
GDP / capita
2025 · Fresh
Consumer spend
2025 · Fresh
Source: World Bank WDI · click any figure
Talent & workforce
Working age %
2025 · Fresh
Source: World Bank WDI · click any figure
Investment climate
GDP growth
2025 · Fresh
Source: World Bank WDI · click any figure
Digital access
Internet users
2024 · Aging
Mobile subs
2024 · Aging
Broadband
2024 · Aging
Electricity
2024 · Aging
Source: World Bank WDI · click any figure
Distribution infrastructure
Secure servers
2024 · Aging
Source: World Bank WDI · click any figure
hardware
ICT imports
2023 · Aging
ICT exports
2023 · Aging
Import tariff
2022 · Stale
Imports / GDP
2025 · Fresh
Source: World Bank WDI · click any figure
demographics
65+ share
2025 · Fresh
Female %
2025 · Fresh
Rural %
2025 · Fresh
Literacy
2000 · Historical
Secondary
2023 · Aging
Tertiary
2024 · Aging
Primary+
2024 · Aging
Lower sec+
2024 · Aging
Upper sec+
2024 · Aging
Degree+
2024 · Aging
Youth literacy
2014 · Historical
Edu. spend
2024 · Aging
Male 15-19
2025 · Fresh
Female 15-19
2025 · Fresh
Male 20-24
2025 · Fresh
Female 20-24
2025 · Fresh
Labour force
2025 · Fresh
Female labour
2025 · Fresh
Unemployment
2025 · Fresh
Youth unemp.
2025 · Fresh
GNI / capita
2025 · Fresh
Gini
2022 · Stale
Employed %
2025 · Fresh
Self-employed
2025 · Fresh
Youth NEET
2021 · Stale
Urban pop.
2025 · Fresh
Urban growth
2025 · Fresh
Power (urban)
2024 · Aging
Power (rural)
2024 · Aging
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